Legal Center

Welcome to Hopeful Lily Bloom's Legal Center. Here you will find our Privacy Policy, Cookies Policy, Terms & Conditions, and other important compliance documents. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your information.

PRIVACY

Privacy Policy

Last updated: August 10, 2025

Hopeful Lily Bloom, Inc. (“HLB,” “we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://www.hopefullilybloom.com (the “Site”).

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions

For purposes of this Privacy Policy:

  • Company – Hopeful Lily Bloom, Inc., 4606 Moorpark Ave, San Jose, CA 95129.
  • Cookies – Small files placed on your device to store and track information.
  • Personal Data – Any information relating to an identified or identifiable individual.
  • Service – The Website and related services.
  • Service Provider – Any third party who processes data on behalf of the Company.
  • Usage Data – Data collected automatically from use of the Site.
  • You – The individual accessing or using the Site, or the company/organization on whose behalf they are acting.

2. Categories of Personal Information Collected

We collect the following categories of personal information in the last 12 months:

  • Identifiers – Name, email address, IP address, device ID
  • Internet activity – Browsing history, pages viewed, referring websites
  • Approximate geolocation – Derived from your IP address

Sources:

  • Directly from you (forms, inquiries)
  • Automatically via cookies/analytics
  • From third-party integrations (e.g., social media login)

3. Information We Collect

a. Information You Provide

  • Name, email, phone number, address, and other details you submit via forms.

b. Usage Data

  • IP address, browser type/version, device type, operating system, pages visited, time/date, referring source.

c. Social Media Login Data (if enabled)

If you log in via Google, Facebook, Instagram, LinkedIn, etc., we may receive your profile name, email address, and other data you authorize.

4. Cookies & Tracking Technologies

We use:

  • PostHog – Feature usage tracking & product analytics
  • Mixpanel – User journey analytics
  • Microsoft Clarity – Heatmaps & session replays
  • Google Analytics – Visitor statistics & performance
  • Facebook Pixel – Advertising performance & retargeting
  • Google Ads Conversion Linker – Ad click/conversion tracking

Types:

  • Essential Cookies – Required for site functionality.
  • Analytics Cookies – Measure usage and improve performance.
  • Advertising Cookies – Personalize ads and track campaign results.

See our Cookies Policy for full details.

5. How We Use Your Information

We may use your information to:

  • Operate, maintain, and improve the Site
  • Respond to inquiries and provide support
  • Send updates and marketing (with consent where required)
  • Measure and improve advertising effectiveness
  • Conduct analytics and product research
  • Comply with legal obligations

6. Advertising & Remarketing

We use:

  • Google Ads / Remarketing – Uses cookies such as _gcl_au to personalize ads
  • Facebook / Instagram Ads – Uses _fbp to measure and deliver targeted ads

Opt-Out Options:

7. Data Sharing

We do not sell your personal data. We may share it with:

  • Service providers (analytics, hosting, marketing)
  • Advertising networks (with consent)
  • Business partners (with consent)
  • Legal authorities (as required by law)

8. Data Transfers

Your information may be transferred to and stored in the U.S. or other countries where we or our providers operate. We take reasonable measures to protect your data in such transfers.

9. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal data
  • Opt out of certain processing
  • Withdraw consent
  • Lodge a complaint with your data protection authority

To exercise your rights, email us at: hello@hopefullilybloom.com

10. Data Retention

We keep your data only as long as necessary for the purposes outlined above or as required by law.

11. Security

We use reasonable technical and organizational measures to protect your data. No method of transmission over the internet is completely secure.

12. Do Not Track (CalOPPA)

We do not respond to browser DNT signals. You can manage tracking via our Cookies Policy and consent settings.

13. Children’s Privacy

We do not knowingly collect data from children under 13. If you believe your child has provided data, contact us immediately.

14. Third-Party Links

We are not responsible for the privacy practices of third-party sites linked from our Site.

15. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted here with a new effective date.

16. Contact Us

Hopeful Lily Bloom, Inc. 4606 Moorpark Ave, San Jose, CA 95129 Email: hello@hopefullilybloom.com